All the latest Digital Marketing Trends you need to keep up with in year 2021!

All the latest Digital Marketing Trends you need to keep up with in year 2021!

Aug 12, 2021

If you are already a Digital Marketer, you would know how important it is to keep up with the pace of fast buzzing marketing world. Therefore, we shall all turn towards our one-stop solution of our real-time problems, “Google”.

Digital Marketing is an industry which has seen growth exponentially in period of time and will continue to do so in near-future. If marketers need to thrive in the market then shall continue to study the changes rising every year, such as, Google Algorithms.

We have written this blog by observing the relevant trends that have high impact on marketing trends in year 2021. The trends described can be categorised into various categories such as search, social, website, lead generation and more.

1. AI taking over!

Ai has been cutting edge world-wide and creating fear of taking away manual jobs. However, in world of Digital Marketing, 60% of users have begun using automation techniques. For example, a chatbot is used for answering audiences coming on website and apps. Therefore, quick automated response leads to customer engagement and higher conversion rate.

Therefore, AI is future and every industry should think of incorporating AI in their tools.

2. YouTube Shorts

Shorts is somewhat similar to reels, where user can create a short few seconds video of 15-seconds or under. YouTube Shorts gives a great opportunities to brands and businesses to give relevant message about their services. Therefore, engagement of 15- second video can help you get leads for your business

3. Augmented Reality

AR Technology creates a virtual reality based interactive experience which is widely being used for businesses such as architecture, Jewellery and Designing. Such experience not just engages the audience but also helps in building relationships as tailor-made services are being given.

4. Voice Search Optimization

There are varies reasons why voice search is booming, primarily cause would be 55% of teenagers use this feature. Secondary, purchase of household smart speakers have made people adopt the behaviour of voice search. Therefore, this indicates how people have adopted the comfort of voice command feature.

5. Shoppable content

Any picture, video or link that has a link to buyout portal. This makes the customer journey successful by creating awareness through content marketing and buying the product on another platform. Usually the layout of E-commerce is meant to be simple where there a basic information for the product. However, with this marketing technique, users can have a more eye-grabbing experience.

6. Influencer Marketing

Basically word-of-mouth by an Influencer, someone who has carved a niche. This type of marketing aims at reach by asking an important public personality to advertise or produce relevant content for the product. Influencers could be found on social media platforms.

7. Whatsapp based marketing

Who doesn’t use whatsapp? Whatsapp is the new game-changer the way businesses now function by helping up setting small stores their businesses digitally. To ensure a secure experience, whatsapp allows customers to create business accounts which ensure a safe experience for both buyers and seller.

8. Geo fencing (Location based Marketing)

Geofencing is a location-based service marketing which captures the audience when a person enters the area where geo-fencing is enabled. Program might use radio, GPS, internet and other means of data to trigger action of advertisement.

According to increasingly.com:-

  • • Mobile ads with geofencing have double the CTR (click-through-rate)
  • • Geofencing is adaptable with 92% of smartphones.
  • • 90% of SMS are read within 3 minutes.
  • • 53% of shoppers visited a retailer after receiving a location-based message.

9. Hyper-local SEO

This trend is known to help businesses specially start-ups, never before it was this easy for small businesses to target customers using digital marketing trend. Hyperlocal SEO focuses on current NAP(Name, Address and Phone Number) to give a customized outcome to search queries such as “closest ATM near me.”

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